Viewing: On the street


Inna Babaeva, Men O’war, 2017, glass, H 36. W 36, D 36 in. courtesy: sarah thaw

Friday July 28, 2017 | by Sarah Thaw

SEEN: A real estate company turns unlikely spaces into showcases for contemporary art

Contemporary art is on display in unexpected spaces within New York City and beyond thanks to the Art-in-Buildings program, an initiative by real-estate company Time Equities, Inc. that is transforming windows into non-traditional exhibition spaces. The program was founded in 2001 by Time Equities, Inc. CEO Francis Greenburger, who, after walking into an empty lobby in one of his downtown Manhattan properties, decided that the space would be a perfect place to display art. Since that initial idea, the concept has grown to include building fronts in many different sites -- from the Financial District and other areas in New York City, to buildings across the United States and in three different countries -- and over 110 artists have been featured in its rotating exhibitions.Currently on view at the program's West 10th Window, a street-level storefront window located in Manhattan’s West Village that has featured unique artists in short-term exhibitions since 2012 is an installation by Ukraine-born, New York-based artist Inna Babaeva, who frequently employs glass in her work (Disclosure: The work was fabricated at the studios of UrbanGlass, the nonprofit arts center that published the GLASS Quarterly Hot Sheet as well as the print publication GLASS.). Eliana Blechman, the curatorial assistant and exhibitions coordinator of Time Equities’ Art-in-Buildings program, said that said she and her fellow curators “scour the internet, galleries and magazines” for unique artists to invite to display their work in the space.

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GLASS: The UrbanGlass Quarterly, a glossy art magazine published four times a year by UrbanGlass has provided a critical context to the most important artwork being done in the medium of glass for 35 years.