An early art-world adapter to social media and the former longtime editor of ARTnews, Robin Cembalest has spent her career helping arts professionals to communicate effectively. In 2014, she launched her business Robin Cembalest Editorial Strategies, working with museums, foundations, galleries, and social-justice organizations to design and implement mission-based content strategies. She speaks often on social media and career development at schools and residencies, and offers webinars for artists on Speakeasy.com and other online platforms. An award-winning investigative journalist who has published widely in the art and mainstream press, Cembalest is best known today as @rcembalest, handle of her popular Instagram and Twitter feeds.